Badge glossary
Every badge has one written definition. Makers earn them in review, and we re-check them every year and whenever a recipe changes.
On every product
4 standards every maker meetsBadgeWhat it meansHow we check
Vetted by handEvery maker passes our review before anything is listed.A person reads every label, spec sheet and certificate.
From the makerEach box ships from where it was made, packed by the maker.Makers ship from the address we reviewed.
Made in CaliforniaMade or grown here, not just designed here.We ask where it’s made and where key inputs come from.
Labels in plain sightFull ingredients on every product page.We compare the label to the product page before it goes live.
Earned badges
6 badges, shown on the products that hold themBadgeWhat it meansHow we check
Certified organic9 productsHolds a current USDA Organic certification for this product.We check the certificate with the certifier and keep a copy on file.
Regenerative2 productsGrown with practices verified by [certifier or our written checklist].A certificate, or a visit and our checklist.
Plastic-free10 productsNo plastic in the product, its packaging or the shipping materials.We look at the product, its packaging and a packed box.
Small batch16 productsMade by the maker’s own team in batches of [N] or fewer.Batch records from the last three months.
Woman-founded8 productsFounded and majority-led by women.Company records and a conversation with the founders.
Refillable5 productsOffered through a refill or return program.We use the program ourselves before the badge goes live.
See a badge that doesn’t look right? Tell us and we’ll look into it with the maker.